2ND CHANCE CAMPAIGN

CONCEPT | BRANDING | PHOTOGRAPHY | MARKETING

I started this campaign to help raise the awareness of the pet overpopulation problem the world is facing today.  The approach I took on this project was to expose the statistical truth on pet overpopulation by presenting the information boldly.  I didn’t want this campaign to be of the typical images of very cute and joyful animals because I felt that approach wouldn’t be very effective in showing the grim reality of what happens to sheltered animals if they are not adopted in time.

LET'S GET YOUR PROJECT ROLLING SHALL WE?

"Procrastination is the art of keeping up with yesterday."

- Don Marquis

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